What is Google Analytics and why do you need it for Search Engine Optimization?
In Google's words:
"Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your web traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites."
In my words:
"FREE Google Analytics gives you all kinds of ways to track things like how many people have visited your site, what the most visited pages are, what search words were used to find you, what web sites you may be linked from, and so much more. If you are trying to market your business through your web site (duh), you need to tract the success of your business' marketing campaigns and FREE Google Analytics is the best way to do this."
And it's easy.
Just sign up for a FREE Google Analytics account and follow the steps. When you reach the end (very quick process) a bit of code that looks like this
var _gaq = _gaq || ;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script'); s.parentNode.insertBefore(ga, s);
will be generated. Copy it from the web, paste it into an email and send it to me. I'll add it to all the pages in your site. This process can take just a few minutes or a bit longer, depending on the age and size of your site. Call me for details.
Did I mention a Google Analytics account is FREE?